Rebecca Ruehle presents her research at Harvard Business School

On the topic of „Business Ethics in a Digital Age: Technology and other New Frontiers for Corporate Responsibility, Markets, and Society.” the scholar attended a conference in the US.

The invited participants discussed normative issues such as addictive technology (Vikram Bhargava), digital consent (Elizabeth Edenberg), digital vigilantism (Chris MacDonald), and many other topics that will be relevant for businesses in the near future. In her research on corporate nudging, Rebecca also considers the digital perspective. To which extent—if at all—are corporations allowed to modify their websites and applications in order to lure customers and employees into desired behaviour? Are they allowed to harvest user data? Nudging is a powerful tool that can be used for both—good and bad. To find a balance, Rebecca proposed an extended contractual approach. If you are interested in corporate digital nudging, do not hesitate to get in touch: This email address is being protected from spambots. You need JavaScript enabled to view it..